After struggling to make payroll for a few quarters in a row, I finally decided that it would be smart to boost my advertising campaign. Instead of going with the same old flyers and boring signs, I decided to invest in some high-end marketing. I worked with a professional sign printing company and a graphic designer to create some nice signage that would really show off our merchandise. It was a lot of work, but by the time it was finished I was really impressed. After we hung the signs around our store, we started seeing results. This blog is all about the benefits of improving your in-store advertising.