Improving In-Store Advertising

6 Standard Commercial Signs To Customize

The point of all signage is to get people's attention so you can communicate something. From marketing messages to warnings, there are numerous standard signs. Some of these may work better if you customize them rather than using off-the-shelf signage. Here are 6 times you may want to talk with a custom commercial signs shop about creating something more distinctive. 

Open and Closed Signs

People often barely notice these signs because they're so highly standardized. While you can save some money using store-bought versions, they do quickly become background noise. Creating visually compelling open and closed signs is a good way to catch viewers' eyes. They also allow you to brand the signs in ways that are impossible with stock solutions.


Many businesses also need signs to list their hours. A custom commercial signs store can produce items that display your company's unique hours. They also can add flourishes to make the sign more attention-getting.

Sale Signs

When it comes to commercial signage, few need to be as eye-catching as sale signs. These are your best attempts to move products by offering markdowns. A custom sign can make a sale look more special.

You can use interchangeable placards to improve the reuse of the signs too. By swapping these out, you'll be able to insert names and prices without constantly going to a custom commercial signs store for new models. At the same time, the custom designs in the main sign provide visual interest.

Directional Signs

If you're trying to give people directions, it's important to grab their attention. You can use custom directional signs indoors to help people navigate large spaces such as hospitals or schools. You could also create outdoor signs that use your brands to connect the directions to a party's destination. People will see the signs and understand that the arrows point the way.


Making a big announcement can be tough if your sign looks like everything else out there. A custom commercial signs store, though, can help you cut through the noise. Loyal customers will get used to the customized signage and start looking for it too. This can speed up the communication process significantly.


Restaurants frequently set up custom signs to display their daily menus. If you want everyone to look for today's special, you can set out a customized board every day. People will recognize the unique design, and this will reinforce loyal behavior.

Contact a local custom commercial sign store to learn more. 

About Me

Improving In-Store Advertising

After struggling to make payroll for a few quarters in a row, I finally decided that it would be smart to boost my advertising campaign. Instead of going with the same old flyers and boring signs, I decided to invest in some high-end marketing. I worked with a professional sign printing company and a graphic designer to create some nice signage that would really show off our merchandise. It was a lot of work, but by the time it was finished I was really impressed. After we hung the signs around our store, we started seeing results. This blog is all about the benefits of improving your in-store advertising.