As a business owner, you have a lot of options when it comes to marketing and advertising your service or product. These choices all come at different price points with different success rates. If you are looking to maximize the effect of your marketing dollars, consider the many benefits of a digital storefront display to get your message across and bring customers in your doors.
According to one study, the cost to use an LED outdoor digital display is a little over $2.00 per 1,000 people reached. Radio, television and print media advertising run between $5-25 per 1,000 exposures. In addition, the LED sign shows a greater ROI than print media, as print media is easy to ignore. The LED sign is obviously the cheapest and most effective way to reach potential customers. Plus, it is located at your place of business, so your customers don't have to search it out. It is right there to greet them and let them know your latest specials, sales, and promotions as they walk in the door.
Small business owners cite a large range of success with digital LED displays placed in a prominent outdoor location. In one study, business owners cited sales increase at least 15% with one of these signs; some business owners saw an increase of around 49% after installing an LED outdoor display. Even if you only achieve results on the smaller side of the scale, you will still see a great return on your investment.
With an outdoor digital display, you control the content from your office with a software program that is right on your computer desktop. You can change the content of your sign and you don't have to rely on someone else to do this for you. You also don't have to worry about printing or programming schedules.
With print media, sales flyers and in-store ads, the environmental impact is great. You should also consider the fact that many customers don't keep copies of printed media and these items just get tossed in the trash or recycle bin. A digital storefront display has much less environmental impact and will cut down your costs for paper, ink and recycling services.
If you are looking to increase your sales, a storefront digital display is the best option to help you reach out to current customers and keep them coming back, find new customers and market your product or service to them, and increase your business revenue to improve your company's profit margin.