Improving In-Store Advertising

Hosting a garage sale is a great way to get rid of the extra stuff around the house that you no longer need while making some extra money to put in the bank at the same time. But your garage sale likely won't be the only one going on at the same time, so it's a good idea to create a few signs for the event that will help your garage sale stand out from the sea of others in your community. Here are a few sign design tips to help you do just that:

Go Professional

While it may be tempting to save money and make your garage sale signs on the backs of old boxes or on pieces of poster board, there are a few reasons to consider having them professionally made instead. First and foremost, professionally-made signs provide crisp clear lettering so that the information is easy to read, even while briskly passing by in a vehicle. Other important reasons to think about going professional when creating your signs include:

• They can be weatherproofed.
• The lettering won't run in the rain.
• Bold colors and designs are easy to implement.
• Offers a high quality look to catch the eyes of passersby.

Professional signs by a company like Sierra Signs & Service, Inc. will show that you're serious about your garage sale, which will indicate to potential buyers that they should expect professional and courteous service when shopping with you.

Choose Color Wisely

Using a couple of different colors in your sign will help to quickly grab the attention of passersby, and when chosen carefully, they can actually have an effect on their reactions. In fact, some colors encourage people to buy – consider implementing one or more of the following colors into your sign:

• Blue conveys a feeling of trustworthiness.
• Red gets and holds peoples' attention.
• Orange is fun and cool, offering a sense of energy and making potential customers feel comfortable.

Using black for the lettering and lighter color options for accents, symbols, and graphics will create some interesting contrast and ensure that the important information on the sign can easily be read.  

Provide Portable Directions

A great way to keep your garage sale in the minds of passersby in the days leading up to the event is to provide portable directions instead of trying to cram all the information onto your sign. This will free up some space on the sign for décor, slogans, or photos of the stuff you have for sale and ensure that people can get to the sale without having to hunt down signs to make sure they're headed to the right destination.

To provide portable directions, you can cut little tabs on the bottoms of your signs and put your address on them. This will allow people to rip an address off if they're interested in attending the sale. Alternatively, you can create a free website online to place directions and a map to the garage sale and then include the website address on your signage.

These tips and tricks should help gain you enough attention to clear out your garage sale so you don't have to put a lot of unneeded stuff back in the garage when everything is said and done.