Improving In-Store Advertising

Starting your own business can be a daunting task. There is so much to learn and so much to do that it's easy to let things fall by the wayside. In all the hustle and bustle, you might be tempted to forget about signage—Don't! According to the International Sign Association, signs draw in as much as 50% of your patrons. It's important to make wise decisions on such an integral part of your business. Here are four things to think about when ordering your custom business sign:

1. Readability

Make sure your sign is easy to read! That means it should be concise, to the point, and visible from moderate distances.

• Opt for large, high contrast lettering.
• Avoid bright or light colors such as yellow, which may be hard to see.
• Avoid garish combinations like red and green, which are unattractive and hard to read. 

2. A Great Logo

A professional artist can help you design a logo that is both eye-catching and meaningful. Before you meet with your graphic designer, decide what sort of ambiance you'd like your logo to create. Would you prefer something fun and silly or something more sophisticated? Do you prefer realism or a cartoon style? Whatever you decide, make sure your logo captures the spirit of your business.

3. Classic vs. Gimmicky

While it might be tempting to pick a fun font such as Comic Sans for your sign, keep in mind that some fonts can be hard to read from a distance. Other fonts can come across as childish and unprofessional—definitely not words you want associated with your business! Err on the timeless side with classic fonts like Georgia or Arial. When in doubt, consult with a professional graphic designer.

4. Placement

Last but not least, give plenty of consideration to sign placement. After all, you've designed the perfect sign, and now you want to make sure people see it. Place it in an eye-catching location where pedestrians will notice it from the sidewalk. It's also crucial that your sign is visible from the road. Motorists will notice your sign, and you may gain future customers from the daily afternoon gridlock!

Growing a new business is a tricky endeavor, but with the right tools you can help to ensure your success. Signs are just one of the great tools in your arsenal. With a little forethought and a great custom sign maker, such as Signs In One Day, you can attract new customers and promote your brand for years to come.